Lingo Media Featured in Ivey Business School Case Study

TORONTO, ONTARIO--(CCNMatthews - March 9, 2006) - Lingo Media Inc.(TSX VENTURE:LMD)(OTCBB:LNGMF) is pleased to announce that it hasbeen profiled in a Richard Ivey School of Business Case Studyentitled "Competing By the Book: Destination China". This case studyis being used as an example of how a small Canadian company cansuccessfully enter the challenging China market. MBA students wereasked to dissect Lingo Media's business model and growth strategy aspart of Professor Cyril Bouquet's Schulich School of BusinessStrategic Management class. The focus of this case study is aimed atdeveloping new product ideas and expansion strategies for LingoMedia. What these Schulich MBA students found when they "opened up"Lingo Media, is a company with a successful market entry strategythat dominates its market as a leading co-publisher of Englishlanguage learning programs in China and has numerous avenues ofgrowth.

"This was an enlightening exercise for our MBA students for twoimportant reasons. First, they were given unprecedented access toLingo Media on all levels and then they were forced to consider abusiness strategy aimed at a non-domestic market", said SchulichSchool of Business Professor Cyril Bouquet.

Dan Wiseman, Lingo Media's Vice President of Corporate Developmentcommented, "The MBA students did an excellent job of understandingthe critical factors that led to our market entry success and howLingo Media successfully tackled the cultural and politicalconstraints of doing business in China. We received some excellentstrategic plans that we are now considering as part of our ChinaExpansion Plan."

About Richard Ivey School of Business Publishing

The Richard Ivey School of Business is the second largest producerof business case studies in the world with nearly 2,000 cases in itsactive collection and with approximately 200 new business casestudies being added each year. Ivey Publishing markets Ivey BusinessCases and Ivey Business Journal reprints to its students,institutions, and corporations in over 60 countries around the world.This collection offers an outstanding assortment of current,relevant, classroom-tested case materials, most with accompanyingteaching notes. In addition, Ivey Publishing is the Canadiandistributor of Harvard Business School materials (including Harvardbusiness cases and Harvard Business Review reprints), as well as aninternational distributor of business cases from Thunderbird andNanyang.

About Lingo Media

Lingo Media is a leading publisher of English language learningprograms in China, incorporating print, audio/video cassette and CD-based products for students and teachers from pre-school throughuniversity. Founded in 1996, Lingo Media has an established presencein the Chinese educational market of more than 200 million Englishlanguage students. To date, over 100 million units from Lingo Media'slibrary of more than 275 program titles have been published and soldin China. While Lingo Media remains focused on its royalty-basededucational publishing business, it is advancing its China ExpansionPlan to establish itself as a distributor of educational print mediaincluding books, newspapers and magazines in China.

Portions of this press release include "forward-lookingstatements", which may be understood as any statement other than astatement of historical fact. Forward-looking statements contained inthis press release are made pursuant to the safe harbour provisionsof the Private Securities Litigation Reform Act of 1995. Thesestatements are based on management's current expectations and aresubject to uncertainty and changes in circumstances. Actual resultsmay vary materially from management's expectations and projectionsexpressed in this press release. Certain factors that can affect theCompany's ability to achieve projected results are described in theCompany's Annual Report 20-F and other reports filed with theSecurities and Exchange Commission.

Lingo Media Featured in Ivey Business School Case Study

TORONTO, ONTARIO--(CCNMatthews - March 9, 2006) - Lingo Media Inc.(TSX VENTURE:LMD)(OTCBB:LNGMF) is pleased to announce that it hasbeen profiled in a Richard Ivey School of Business Case Studyentitled "Competing By the Book: Destination China". This case studyis being used as an example of how a small Canadian company cansuccessfully enter the challenging China market. MBA students wereasked to dissect Lingo Media's business model and growth strategy aspart of Professor Cyril Bouquet's Schulich School of BusinessStrategic Management class. The focus of this case study is aimed atdeveloping new product ideas and expansion strategies for LingoMedia. What these Schulich MBA students found when they "opened up"Lingo Media, is a company with a successful market entry strategythat dominates its market as a leading co-publisher of Englishlanguage learning programs in China and has numerous avenues ofgrowth.

"This was an enlightening exercise for our MBA students for twoimportant reasons. First, they were given unprecedented access toLingo Media on all levels and then they were forced to consider abusiness strategy aimed at a non-domestic market", said SchulichSchool of Business Professor Cyril Bouquet.

Dan Wiseman, Lingo Media's Vice President of Corporate Developmentcommented, "The MBA students did an excellent job of understandingthe critical factors that led to our market entry success and howLingo Media successfully tackled the cultural and politicalconstraints of doing business in China. We received some excellentstrategic plans that we are now considering as part of our ChinaExpansion Plan."

About Richard Ivey School of Business Publishing

The Richard Ivey School of Business is the second largest producerof business case studies in the world with nearly 2,000 cases in itsactive collection and with approximately 200 new business casestudies being added each year. Ivey Publishing markets Ivey BusinessCases and Ivey Business Journal reprints to its students,institutions, and corporations in over 60 countries around the world.This collection offers an outstanding assortment of current,relevant, classroom-tested case materials, most with accompanyingteaching notes. In addition, Ivey Publishing is the Canadiandistributor of Harvard Business School materials (including Harvardbusiness cases and Harvard Business Review reprints), as well as aninternational distributor of business cases from Thunderbird andNanyang.

About Lingo Media

Lingo Media is a leading publisher of English language learningprograms in China, incorporating print, audio/video cassette and CD-based products for students and teachers from pre-school throughuniversity. Founded in 1996, Lingo Media has an established presencein the Chinese educational market of more than 200 million Englishlanguage students. To date, over 100 million units from Lingo Media'slibrary of more than 275 program titles have been published and soldin China. While Lingo Media remains focused on its royalty-basededucational publishing business, it is advancing its China ExpansionPlan to establish itself as a distributor of educational print mediaincluding books, newspapers and magazines in China.

Portions of this press release include "forward-lookingstatements", which may be understood as any statement other than astatement of historical fact. Forward-looking statements contained inthis press release are made pursuant to the safe harbour provisionsof the Private Securities Litigation Reform Act of 1995. Thesestatements are based on management's current expectations and aresubject to uncertainty and changes in circumstances. Actual resultsmay vary materially from management's expectations and projectionsexpressed in this press release. Certain factors that can affect theCompany's ability to achieve projected results are described in theCompany's Annual Report 20-F and other reports filed with theSecurities and Exchange Commission.

Lingo Media Featured in Ivey Business School Case Study

TORONTO, ONTARIO--(CCNMatthews - March 9, 2006) - Lingo Media Inc.(TSX VENTURE:LMD)(OTCBB:LNGMF) is pleased to announce that it hasbeen profiled in a Richard Ivey School of Business Case Studyentitled "Competing By the Book: Destination China". This case studyis being used as an example of how a small Canadian company cansuccessfully enter the challenging China market. MBA students wereasked to dissect Lingo Media's business model and growth strategy aspart of Professor Cyril Bouquet's Schulich School of BusinessStrategic Management class. The focus of this case study is aimed atdeveloping new product ideas and expansion strategies for LingoMedia. What these Schulich MBA students found when they "opened up"Lingo Media, is a company with a successful market entry strategythat dominates its market as a leading co-publisher of Englishlanguage learning programs in China and has numerous avenues ofgrowth.

"This was an enlightening exercise for our MBA students for twoimportant reasons. First, they were given unprecedented access toLingo Media on all levels and then they were forced to consider abusiness strategy aimed at a non-domestic market", said SchulichSchool of Business Professor Cyril Bouquet.

Dan Wiseman, Lingo Media's Vice President of Corporate Developmentcommented, "The MBA students did an excellent job of understandingthe critical factors that led to our market entry success and howLingo Media successfully tackled the cultural and politicalconstraints of doing business in China. We received some excellentstrategic plans that we are now considering as part of our ChinaExpansion Plan."

About Richard Ivey School of Business Publishing

The Richard Ivey School of Business is the second largest producerof business case studies in the world with nearly 2,000 cases in itsactive collection and with approximately 200 new business casestudies being added each year. Ivey Publishing markets Ivey BusinessCases and Ivey Business Journal reprints to its students,institutions, and corporations in over 60 countries around the world.This collection offers an outstanding assortment of current,relevant, classroom-tested case materials, most with accompanyingteaching notes. In addition, Ivey Publishing is the Canadiandistributor of Harvard Business School materials (including Harvardbusiness cases and Harvard Business Review reprints), as well as aninternational distributor of business cases from Thunderbird andNanyang.

About Lingo Media

Lingo Media is a leading publisher of English language learningprograms in China, incorporating print, audio/video cassette and CD-based products for students and teachers from pre-school throughuniversity. Founded in 1996, Lingo Media has an established presencein the Chinese educational market of more than 200 million Englishlanguage students. To date, over 100 million units from Lingo Media'slibrary of more than 275 program titles have been published and soldin China. While Lingo Media remains focused on its royalty-basededucational publishing business, it is advancing its China ExpansionPlan to establish itself as a distributor of educational print mediaincluding books, newspapers and magazines in China.

Portions of this press release include "forward-lookingstatements", which may be understood as any statement other than astatement of historical fact. Forward-looking statements contained inthis press release are made pursuant to the safe harbour provisionsof the Private Securities Litigation Reform Act of 1995. Thesestatements are based on management's current expectations and aresubject to uncertainty and changes in circumstances. Actual resultsmay vary materially from management's expectations and projectionsexpressed in this press release. Certain factors that can affect theCompany's ability to achieve projected results are described in theCompany's Annual Report 20-F and other reports filed with theSecurities and Exchange Commission.

Lingo Media Featured in Ivey Business School Case Study

TORONTO, ONTARIO--(CCNMatthews - March 9, 2006) - Lingo Media Inc.(TSX VENTURE:LMD)(OTCBB:LNGMF) is pleased to announce that it hasbeen profiled in a Richard Ivey School of Business Case Studyentitled "Competing By the Book: Destination China". This case studyis being used as an example of how a small Canadian company cansuccessfully enter the challenging China market. MBA students wereasked to dissect Lingo Media's business model and growth strategy aspart of Professor Cyril Bouquet's Schulich School of BusinessStrategic Management class. The focus of this case study is aimed atdeveloping new product ideas and expansion strategies for LingoMedia. What these Schulich MBA students found when they "opened up"Lingo Media, is a company with a successful market entry strategythat dominates its market as a leading co-publisher of Englishlanguage learning programs in China and has numerous avenues ofgrowth.

"This was an enlightening exercise for our MBA students for twoimportant reasons. First, they were given unprecedented access toLingo Media on all levels and then they were forced to consider abusiness strategy aimed at a non-domestic market", said SchulichSchool of Business Professor Cyril Bouquet.

Dan Wiseman, Lingo Media's Vice President of Corporate Developmentcommented, "The MBA students did an excellent job of understandingthe critical factors that led to our market entry success and howLingo Media successfully tackled the cultural and politicalconstraints of doing business in China. We received some excellentstrategic plans that we are now considering as part of our ChinaExpansion Plan."

About Richard Ivey School of Business Publishing

The Richard Ivey School of Business is the second largest producerof business case studies in the world with nearly 2,000 cases in itsactive collection and with approximately 200 new business casestudies being added each year. Ivey Publishing markets Ivey BusinessCases and Ivey Business Journal reprints to its students,institutions, and corporations in over 60 countries around the world.This collection offers an outstanding assortment of current,relevant, classroom-tested case materials, most with accompanyingteaching notes. In addition, Ivey Publishing is the Canadiandistributor of Harvard Business School materials (including Harvardbusiness cases and Harvard Business Review reprints), as well as aninternational distributor of business cases from Thunderbird andNanyang.

About Lingo Media

Lingo Media is a leading publisher of English language learningprograms in China, incorporating print, audio/video cassette and CD-based products for students and teachers from pre-school throughuniversity. Founded in 1996, Lingo Media has an established presencein the Chinese educational market of more than 200 million Englishlanguage students. To date, over 100 million units from Lingo Media'slibrary of more than 275 program titles have been published and soldin China. While Lingo Media remains focused on its royalty-basededucational publishing business, it is advancing its China ExpansionPlan to establish itself as a distributor of educational print mediaincluding books, newspapers and magazines in China.

Portions of this press release include "forward-lookingstatements", which may be understood as any statement other than astatement of historical fact. Forward-looking statements contained inthis press release are made pursuant to the safe harbour provisionsof the Private Securities Litigation Reform Act of 1995. Thesestatements are based on management's current expectations and aresubject to uncertainty and changes in circumstances. Actual resultsmay vary materially from management's expectations and projectionsexpressed in this press release. Certain factors that can affect theCompany's ability to achieve projected results are described in theCompany's Annual Report 20-F and other reports filed with theSecurities and Exchange Commission.