A breakdown of the three companies bidding for the U.S. television rights for the 2014 and 2016 Olympics and possibly the following two games as well.
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NBC
Strengths: As the longtime home of the Olympics in the United States, the network offers familiarity for the IOC and for viewers. The merger with Comcast opens up new platforms to broadcast the games.
Weaknesses: New bosses at Comcast and NBC Sports chief Dick Ebersol's resignation create uncertainty. Comcast executives, not wanting to lose money on the Olympics again, may not be as aggressive in bidding as NBC was in the past.
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Fox
Strengths: The network offers a younger audience while …
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